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20

Deutschman, Alan. The Second Coming of Steve Jobs. New York: Broadway Books, 2000.

21

Mobility for tomorrow. 2010, http://mo-bility.com/mo/home_.html.

22

Lashinsky, Adam, “How Apple Works: Inside the World’s Biggest Startup,” CNNMoney, August 25, 2011, http://tech.fortune.cnn. com/2011/08/25/how-apple-works-inside-the-worlds-biggeststartup/.

23

Taylor III, Alex, “Iacocca’s Minivan: How Chrysler Succeeded in Creating One of the Most Profitable Products of the Decade.” Fortune, May 30, 1994.

24

Holson, Laura M. “Putting a Bolder Face on Google.” New York Times, February 28, 2009.

25

Santoli, Michael. “Can The Gap Come Back?” Barron’s, December 26, 2011.

26

Gladstone, Darren, “The MacBook Air-Dell Adamo Deathmatch,” PCWorld, April 9, 2009, www.pcworld.com/article/162909/the_ macbook_airdell_adamo_deathmatch.html.

27

Hustwit, Gary. Objectified. Documentary. Plexi Productions, 2009.

28

Rams, Dieter, “Ten Principles for Good Design,” Vitsoe, www.vitsoe.com/en/gb/about/dieterrams/gooddesign.

29

Caplan, Ralph. Connections: The Work of Charles and Ray Eames. Frederick S. Wight Art Gallery, University of California, Los Angeles, 1977.

30

de Saint-Exupéry, Antoine. The Little Prince. San Diego: Harcourt Brace & Company, 1943.

31

Seed of Apple’s Innovation,” BusinessWeek, October 12, 2004, www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm.

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