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ADOPTIVE PARENTS WITH HIGHER IQS THAN BIRTH MOTHER: See Bruce Sacerdote, “The Nature and Nurture of Economic Outcomes,” National Bureau of Economic Research working paper, 2000.

FINNISH LITERACY: See Lizette Alvarez, “Educators Flocking to Finland, Land of Literate Children,” New York Times, April 9, 2004.

A BOOK FOR EVERY TOT: See John Keilman, “Governor Wants Books for Tots; Kids Would Get 60 by Age 5 in Effort to Boost Literacy,” Chicago Tribune, January 12, 2004.

THE INFLUENCE OF ADOPTIVE PARENTS: See Sacerdote, “The Nature and Nurture of Economic Outcomes.”

6. PERFECT PARENTING, PART II; OR: WOULD A ROSHANDA BY ANY

OTHER NAME SMELL AS SWEET?

THE STORY OF LOSER LANE: Drawn from author interviews and from Sean Gardiner, “Winner and Loser: Names Don’t Decide Destiny,” Newsday, July 22, 2002.

THE JUDGE AND THE TEMPTRESS: Based on author interviews.

ROLAND G. FRYER AND THE STUDY OF BLACK UNDERACHIEVEMENT: Drawn from author interviews.

THE BLACK-WHITE CIGARETTE GAP: See Lloyd Johnston, Patrick O’Malley, Jerald Bachman, and John Schulenberg, “Cigarette Brand Preferences Among Adolescents,” Monitoring the Future Occasional Paper 45, Institute for Social Research, University of Michigan, 1999.

BLACK NAMES (AND OTHER BLACK-WHITE CULTURE GAPS): See Roland G. Fryer Jr. and Steven D. Levitt, “The Causes and Consequences of Distinctively Black Names,” Quarterly Journal of Economics 119, no. 3 (August 2004), pp. 767–

805.

“WHITE” RÉSUMÉS BEATING OUT “BLACK” RÉSUMÉS: The most recent audit study to reach such a conclusion is Marianne Bertrand and Sendhil Mullainathan, “Are Emily and Greg More Employable than Lakisha and Jamal?

A Field Experiment Evidence on Labor Market Discrimination,” National Bureau of Economic Research working paper, 2003.

YO XING HEYNO AUGUSTUS EISNER ALEXANDER WEISER KNUCKLES

JEREMIJENKO-CONLEY: See Tara Bahrampour, “A Boy Named Yo, Etc.: Name Changes, Both Practical and Fanciful, Are on the Rise,” New York Times, September 25, 2003.

MICHAEL GOLDBERG, INDIAN-BORN SIKH: See Robert F. Worth, “Livery Driver Is Wounded in a Shooting,” New York Times, February 9, 2004.

WILLIAM MORRIS, NÉ ZELMAN MOSES: Author interview with Alan Kannof, former chief operating officer of the William Morris Agency.

BRAND NAMES AS FIRST NAMES: Drawn from California birth-certificate data and also discussed in Stephanie Kang, “Naming the Baby: Parents Brand Their Tot with What’s Hot,” Wall Street Journal, December 26, 2003.

A GIRL NAMED SHITHEAD: The woman who called the radio show to tell Roland Fryer about her niece Shithead might have been misinformed, of course, or even outright lying. Regardless, she was hardly alone in her feeling that black names sometimes go too far. Bill Cosby, during a speech in May 2004 at the NAACP’s Brown v. Board of Education fiftieth-anniversary gala, lambasted lower-income blacks for a variety of self-destructive behaviors, including the giving of “ghetto” names. Cosby was summarily excoriated by white and black critics alike. (See Barbara Ehrenreich, “The New Cosby Kids,” New York Times, July 8, 2004; and Debra Dickerson, “America’s Granddad Gets Ornery,” Slate, July 13, 2004.) Soon after, the California education secretary, Richard Riordan—

the wealthy, white former mayor of Los Angeles—found himself under attack for a perceived racial slight. (See Tim Rutten, “Riordan Stung by ‘Gotcha’ News,”

Los Angeles Times, July 10, 2004.) Riordan, visiting a Santa Barbara library to promote a reading program, met a six-year-old girl named Isis. She told Riordan that her name meant “Egyptian princess”; Riordan, trying to make a joke, replied, “It means stupid, dirty girl.” The resultant outrage led black activists to call for Riordan’s resignation. Mervyn Dymally, a black assemblyman from Compton, explained that Isis was “a little African-American girl. Would he have done that to a white girl?” As it turned out, however, Isis was white. Some activists tried to keep the anti-Riordan protest alive, but Isis’s mother, Trinity, encouraged everyone to relax. Her daughter, she explained, hadn’t taken Riordan’s joke seriously. “I got the impression,” Trinity said, “that she didn’t think he was very bright.”

ORANGEJELLO AND LEMONJELLO: Although these names have the whiff of urban legend about them—they are, in fact, discussed on a variety of web-sites that dispel (or pass along) urban legends—the authors learned of the existence of OrangeJello and LemonJello from Doug McAdam, a sociologist at Stanford University, who swears he met the twin boys in a grocery store.

A MUCH LONGER LIST OF GIRLS’ AND BOYS’ NAMES: Here lies an arbitrary collection of names that are interesting, pretty, uncommon, very common, or somehow quintessential, along with the level of education that they signify.

(Each name occurs at least ten times in the California names data.) SOME GIRLS’ NAMES

(Years of mother’s education in parentheses)

Abigail (14.72), Adelaide (15.33), Alessandra (15.19), Alexandra (14.67), Alice (14.30), Alison (14.82), Allison (14.54), Amalia (15.25), Amanda (13.30), Amber (12.64), Amy (14.09), Anabelle (14.68), Anastasia (13.98), Angelina (12.74), Annabel (15.40), Anne (15.49), Anya (14.97), Ashley (12.89), Autumn (12.86), Ava (14.97), Aziza (11.52), Bailey (13.83), Beatrice (14.74), Beatriz (11.42), Belinda (12.79), Betty (11.50), Breanna (12.71), Britt (15.39), Brittany (12.87), Bronte (14.42), Brooklyn (13.50), Brooklynne (13.10), Caitlin (14.36), Caitlynn (13.03), Cammie (12.00), Campbell (15.69), Carly (14.25), Carmella (14.25), Cassandra (13.38), Cassidy (13.86), Cate (15.23), Cathleen (14.31), Cecilia (14.36), Chanel (13.00), Charisma (13.85), Charlotte (14.98), Chastity* (10.66), Cherokee (11.86), Chloe (14.52), Christina (13.59), Ciara (13.40), Cierra (12.97), Cordelia (15.19), Courtney (13.55), Crimson (11.53), Cynthia (12.79), Dahlia (14.94), Danielle (13.69), Daphne (14.42), Darlene (12.22), Dawn (12.71), Deborah (13.70), December (12.00), Delilah (13.00), Denise (12.71), Deniz (15.27), Desiree (12.62), Destiny (11.65), Diamond (11.70), Diana (13.54), Diane (14.10), Dora (14.31), Eden (14.41), Eileen (14.69), Ekaterina (15.09), Elizabeth (14.25), Elizabethann (12.46), Ella (15.30), Ellen (15.17), Emerald (13.17), Emily (14.17), Emma (15.23), Faith (13.39), Florence (14.83), Francesca (14.80), Frankie (12.52), Franziska (15.18), Gabrielle (14.26), Gennifer (14.75), Georgia (14.82), Geraldine (11.83), Ginger (13.54), Grace (15.03), Gracie (13.81), Gretchen (14.91), Gwyneth (15.04), Haley (13.84), Halle (14.86), Hannah (14.44), Hilary (14.59), Hillary (13.94), Ilana (15.83), Ilene (13.59), Indigo (14.38), Isabel (15.31), Isabell (13.50), Ivy (13.43), Jacquelin (12.78), Jacqueline (14.40), Jade (13.04), Jamie (13.52), Jane (15.12), Janet (12.94), Jeanette (13.43), Jeannette (13.86), Jemma (15.04), Jennifer (13.77), Johanna (14.76), Jordan (13.85), Joyce (12.80), Juliet (14.96), Kailey (13.76), Kara (13.95), Karissa (13.05), Kate (15.23), Katelynne (12.65), Katherine (14.95), Kayla (12.96), Kelsey (14.17), Kendra (13.63), Kennedy (14.17), Kimia (15.66), Kylie (13.83), Laci (12.41), Ladonna (11.60), Lauren (14.58), Leah (14.30), Lenora (13.26), Lexington (13.44), Lexus (12.55), Liberty (13.36), Liesl (15.42), Lily (14.84), Linda (12.76), Linden (15.94), Lizabeth (13.42), Lizbeth (9.66), Lucia (13.59), Lucille (14.76), Lucy (15.01), Lydia (14.40), MacKenzie (14.44), Madeline (15.12), Madison (14.13), Mandy (13.00), Mara (15.33), Margaret (15.14), Mariah (13.00), Mary (14.20), Matisse (15.36), Maya (15.26), Meadow (12.65), Megan (13.99), Melanie (13.90), Meredith (15.57), Michaela (14.13), Micheala (12.95), Millicent (14.61), Molly (14.84), Montana (13.70), Naomi (14.05), Naseem (15.23), Natalie (14.58), Nevada (14.61), Nicole (13.77), Nora (14.88), Olive (15.64), Olivia (14.79), Paige (14.04), Paisley (13.84), Paris (13.71), Patience (11.80), Pearl (13.48), Penelope (14.53), Phoebe (15.18), Phoenix (13.28), Phyllis (11.93), Portia (15.03), Precious (11.30), Quinn (15.20), Rachel (14.51), Rachell (11.76), Rebecca (14.05), Renee (13.79), Rhiannon (13.16), Rikki (12.54), Ronnie (12.72), Rosalind (15.26), Ruby (14.26), Sabrina (13.31), Sadie (13.69), Samantha (13.37), Sarah (14.16), Sasha (14.22), Sayeh (15.25), Scarlett (13.60), Selma (12.78), September (12.80), Shannon (14.11), Shayla (12.77), Shayna (14.00), Shelby (13.42), Sherri (12.32), Shira (15.60), Shirley (12.49), Simone (14.96), Siobhan (14.88), Skylynn (12.61), Solveig (14.36), Sophie (15.45), Stacy (13.08), Stephanie (13.45), Stevie (12.67), Storm (12.31), Sunshine (12.03), Susan (13.73), Suzanne (14.37), Svetlana (11.65), Tabitha (12.49), Talia (15.27), Tallulah (14.88), Tatiana (14.42), Tatum (14.25), Taylor (13.65), Tess (14.83), Tia (12.93), Tiffany (12.49), Tracy (13.50), Trinity (12.60), Trudy (14.88), Vanessa (12.94), Venus (12.73), Veronica (13.83), Veronique (15.80), Violet (13.72), Whitney (13.79), Willow (13.83), Yael (15.55), Yas-mine (14.10), Yvonne (13.02), and Zoe (15.03).

SOME BOYS’ NAMES

(Years of mother’s education in parentheses)

Aaron (13.74), Abdelrahman (14.08), Ace (12.39), Adam (14.07), Aidan (15.35), Alexander (14.49), Alistair (15.34), Andrew (14.19), Aristotle (14.20), Ashley (12.95), Atticus (14.97), Baylor (14.84), Bjorn (15.12), Blane (13.55), Blue (13.85), Brian (13.92), Buck (12.81), Bud (12.21), Buddy (11.95), Caleb (13.91), Callum (15.20), Carter (14.98), Chaim (14.63), Christ (11.50), Christian (13.55), Clyde (12.94), Cooper (14.96), Dakota (12.92), Daniel (14.01), Dashiell (15.26), David (13.77), Deniz (15.65), Dylan (13.58), Eamon (15.39), Elton (12.23), Emil (14.05), Eric (14.02), Finn (15.87), Forrest (13.75), Franklin (13.55), Gabriel (14.39), Gary (12.56), Giancarlo (15.05), Giuseppe (13.24), Graydon (15.51), Gustavo (11.68), Hashem (12.76), Hugh (14.60), Hugo (13.00), Idean (14.35), Indiana (13.80), Isaiah (13.12), Jackson (15.22), Jacob (13.76), Jagger (13.27), Jamieson (15.13), Jedidiah (14.06), Jeffrey (13.88), Jeremy (13.46), Jesus (8.71), Jihad (11.60), Johan (15.11), John-Paul (14.22), Jonathan (13.86), Jordan (13.73), Jorge (10.49), Joshua (13.49), Josiah (13.98), Jules (15.48), Justice (12.45), Kai (14.85), Keanu (13.17), Keller (15.07), Kevin (14.03), Kieron (14.00), Kobe (13.12), Kramer (14.80), Kurt (14.33), Lachlan (15.60), Lars (15.09), Leo (14.76), Lev (14.35), Lincoln (14.87), Lonny (11.93), Luca (13.56), Malcolm (14.80), Marvin (11.86), Max (14.93), Maximilian (15.17), Michael (13.66), Michelangelo (15.58), Miro (15.00), Mohammad (12.45), Moises (9.69), Moses (13.11), Moshe (14.41), Muhammad (13.21), Mustafa (13.85), Nathaniel (14.13), Nicholas (14.02), Noah (14.45), Norman (12.90), Oliver (15.14), Orlando (12.72), Otto (13.73), Parker (14.69), Parsa (15.22), Patrick (14.25), Paul (14.13), Peter (15.00), Philip (14.82), Philippe (15.61), Phoenix (13.08), Presley (12.68), Quentin (13.84), Ralph (13.45), Raphael (14.63), Reagan (14.92), Rex (13.77), Rexford (14.89), Rocco (13.68), Rocky (11.47), Roland (13.95), Romain (15.69), Royce (13.73), Russell (13.68), Ryan (14.04), Sage (13.63), Saleh (10.15), Satchel (15.52), Schuyler (14.73), Sean (14.12), Sequoia (13.15), Sergei (14.28), Sergio (11.92), Shawn (12.72), Shelby (12.88), Simon (14.74), Slater (14.62), Solomon (14.20), Spencer (14.53), Stephen (14.01), Stetson (12.90), Steven (13.31), Tanner (13.82), Tariq (13.16), Tennyson (15.63), Terence (14.36), Terry (12.16), Thaddeus (14.56), Theodore (14.61), Thomas (14.08), Timothy (13.58), Toby (13.24), Trace (14.09), Trevor (13.89), Tristan (13.95), Troy (13.52), Ulysses (14.25), Uriel (15.00), Valentino (12.25), Virgil (11.87), Vladimir (13.37), Walker (14.75), Whitney (15.58), Willem (15.38), William (14.17), Willie (12.12), Winston (15.07), Xavier (13.37), Yasser (14.25), Zachary (14.02), Zachory (11.92), Zane (13.93), and Zebulon (15.00).

MOST POPULAR WHITE GIRL NAMES, 1960 AND 2000: The California names data actually begin in 1961, but the year-to-year difference is negligible.

SHIRLEY TEMPLE AS SYMPTOM, NOT CAUSE: See Stanley Lieberson, A Matter of Taste: How Names, Fashions, and Culture Change (New Haven, Conn.: Yale University Press, 2000). A Harvard sociologist, Lieberson is the acknowledged master of (among other subjects) the academic study of names.

For instance, A Matter of Taste details how, from 1960, it was American Jewish families who first popularized many girls’ names (Amy, Danielle, Erica, Jennifer, Jessica, Melissa, Rachel, Rebecca, Sarah, Stacy, Stephanie, Tracy) while only a handful (Ashley, Kelly, and Kimberly) began in non-Jewish families. Another good discussion of naming habits can be found in Peggy Orenstein, “Where Have All the Lisas Gone?” New York Times Magazine, July 6, 2003; and, if only for entertainment, see The Sweetest Sound (2001), Alan Berliner’s documentary film about names.

BOYS’ NAMES BECOMING GIRLS’ NAMES (BUT NOT VICE VERSA): This observation is drawn from the work of Cleveland Kent Evans, a psychologist and onomastician at Bellevue University in Bellevue, Nebraska. A sample of Evans’s work is available as of this writing at academic.bellevue.edu/

~CKEvans/cevans.html; see also Cleveland Kent Evans, Unusual & Most Popular Baby Names (Lincolnwood, Ill.: Publications International/Signet, 1994); and Cleveland Kent Evans, The Ultimate Baby Name Book (Lincoln-wood, Ill.: Publications International/Plume, 1997).

EPILOGUE. TWO PATHS TO HARVARD

THE WHITE BOY WHO GREW UP OUTSIDE CHICAGO: This passage, as well as the earlier passage about the same boy on pp. 155–56, was drawn from author interviews and from Ted Kaczynski, Truth Versus Lies, unpublished manuscript, 1998; see also Stephen J. Dubner, “I Don’t Want to Live Long. I Would Rather Get the Death Penalty than Spend the Rest of My Life in Prison,” Time, October 18, 1999.

THE BLACK BOY FROM DAYTONA BEACH: This passage, as well as the earlier passage about the same boy on p. 156, were drawn from author interviews with Roland G. Fryer Jr.

ACKNOWLEDGMENTS

Jointly, we would like to thank two people who helped nurture this book: Claire Wachtel of William Morrow and Suzanne Gluck of the William Morris Agency.

This is the third book that Stephen Dubner has written under their auspices; he continues to be grateful and, on occasion, awestruck. This was the first such book for Steven Levitt; he has been duly impressed. Many thanks also to the talented and supportive colleagues in each shop: Michael Morrison, Cathy Hemming, Lisa Gallagher, Debbie Stier, Dee Dee De Bartlo, George Bick, Brian McSharry, Jennifer Pooley, Kevin Callahan, Trent Duffy, and many others at William Morrow; Tracy Fisher, Karen Gerwin, Erin Malone, Candace Finn, Andi McNichol, and many others at the William Morris Agency. We would also like to thank the various subjects of this book (especially Stetson Kennedy, Paul Feldman, Sudhir Venkatesh, Arne Duncan, and Roland Fryer) for their time and trouble. Thanks also to the friends and colleagues who helped improve the manuscript, including Melanie Thernstrom, Lisa Chase, and Colin Camerer. And to Linda Jines, who came up with the title: nicely done.

PERSONAL ACKNOWLEDGMENTS

I owe an enormous debt to my many co-authors and colleagues, whose great ideas fill this book, and to all the kind people who have taken the time to teach me what I know about economics and life. I am especially grateful to the University of Chicago, whose Initiative on Chicago Price Theory provides me the ideal research home; and also to the American Bar Foundation for its collegiality and support. My wife, Jeannette, and our children, Amanda, Olivia, Nicholas, and Sophie, make every day a joy, even though we miss Andrew so much. I thank my parents, who showed me it was okay to be different. Most of all, I want to thank my good friend and co-author Stephen Dubner, who is a brilliant writer and a creative genius.

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